Alexander Birk
Head of Marketing
Tel.: +49 61 96 47 24 151
Email:
A Global Network Meets Local Passion
BWH Hotels Central Europe GmbH brings together around 230 individually managed hotels across nine countries under one strong umbrella. As part of a global network comprising WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels, we offer the perfect blend of international brand strength and authentic local character. Benefit from our worldwide reach and regional expertise – for experiences that truly inspire your customers.
Your Gateway to Central and Eastern Europe
Partnering with BWH Hotels Central Europe GmbH gives you access to a first-class portfolio in Germany, Austria, Switzerland, as well as Luxembourg, Croatia, Slovenia, the Czech Republic, Slovakia and Hungary. We deliver not only reach but deep-rooted market knowledge. Our structure enables you to leverage regional nuances effectively and tailor your offerings precisely to the needs of discerning travellers.
Strong Brands for Maximum Trust
In today’s dynamic travel market, trust is the most valuable currency. Our globally recognised brands guarantee consistent quality standards, safety and compliance – from data protection to hygiene. For you, this means higher booking confidence and a significant reduction in complaints. At the same time, each of our hotels offers the authentic experiences modern travellers seek.
Diversity and Flexibility for Your Portfolio
Our flexible brand architecture is your strategic advantage. From luxurious full-service properties and contemporary lifestyle hotels to budget-friendly options – our diversified portfolio covers every category and budget. This gives you the freedom to create bespoke packages for leisure groups, individual travellers or the demanding MICE segment (Meetings, Incentives, Conferences, Events).
Professional Partnership at Eye Level
We understand your business. With dedicated contacts and efficient processes, we actively support you in organising travel and events. For you, this means tailored solutions for different markets, short response times and reliable communication.
Choose a partnership built on professional service – and secure your future success. Get in touch with us today.
Alexander Birk
Head of Marketing
Tel.: +49 61 96 47 24 151
Email:
Sabine Lüttge
Senior Key Account Managerin Leisure
Tel.: +49 61 96 47 24 215
Email: