Meetings Made in Germany

When it comes to planning business events in Germany, we’re here to support you every step of the way. Beyond providing essential information on infrastructure and key contacts — from convention centres and hotels to agencies and service providers across all regions — we also advise on a wide range of industry specific topics. Our goal is to equip event professionals with the insights and guidance they need to make their projects a success.

Strengthening Sustainability

Sustainability in business events today extends far beyond regional sourcing or environmental protection alone. It encompasses social responsibility, employee well-being, compliance, responsible economic practices, and diversity & inclusion as integral components of contemporary event management. This multi-perspective approach — considering environmental, social, economic, and governance-related dimensions alike — informs our activities across various formats. It is reflected in initiatives such as the Sustainable Events Conference – Shaping the Future (SECON), our #edubyGCB seminar programme, and our engagement in the global Net Zero Carbon Events initiative.

Business Events of the Future

How will megatrends such as digitalisation, sustainability, and globalisation reshape the events industry? What will future ready meeting formats look like, and what will they require from us? These are some of the questions the GCB explores intensively — for example through the “Research Centre for Future Meeting Studies,” founded together with the Fraunhofer Institute for Industrial Engineering IAO, or through our strategic innovation workshop, the ebx.lab.

International Trade Shows

Whether at IMEX in Frankfurt, IMEX America in Las Vegas, or IBTM World in Barcelona — you can meet the GCB and a wide range of German event industry exhibitors at the sector’s leading international trade shows. Discover new ideas, get inspired, and build valuable connections for your next event.