Schleswig-Holstein. Germany's True North

Schleswig-Holstein is the northernmost state in Germany and the only one located between two seas. Between the North Sea and the Baltic Sea there are lots of things to discover like nature landscapes, historical cities, culinary and cultural treasures. Schleswig-Holstein ranks as one of the most popular vacation regions in Germany - and welcomes about 34,5 million guests (2018).

Since 2001, the Tourismus Agentur Schleswig-Holstein GmbH (TA.SH) has been responsible for the tourism marketing of Schleswig-Holstein. Topical core compentences are nature, families, cycling and sailing, city and health trips.

The TA.SH is in charge of marketing services, public relations, market research, MICE marketing and fairs. With the aim of customer acquisition, the TA.SH bundles different marketing activities of all touristic partners. The company is competence centre and acts as provider and consultant for touristim companies on the national, regional and local level.

In 2016, the "Schlafstrandkorb" (Sleeping beach chair) became widely known. The global novelty invites guests to sleep in the open air at North and Baltic sea.

An overview of our offers:

Nature and Active

Health and Fitness Holidays

The best place for treatment is therefore in the bracing climate of the coast. Schleswig-Holstein’s coastal resorts on the North Sea and Baltic coast offer full thalassic well-being courses. These include all-round, medically approved therapy programs that support general health. Many health insurance policies contribute to the costs. Of course, these treatments complement other health and fitness activities such as Nordic walking or a round of golf. Thalassic treatments guarantee a healthy sense of relaxation for your everyday life.

“Thalassic” is the magic word: The Ancient Greeks knew how to look after them. They took full advantage of the healing power of the sea. And that’s where the term “thalassa” comes from, meaning “sea”. It is the use of the rich substances contained in the sea, such as vitamins, minerals and trace minerals as a therapy to relieve discomfort.

Cycle through the land of horizons
Extensive flat land, 12 well-developed cycle routes and a strong tailwind – Schleswig-Holstein is a paradise for cyclists. Pedal along on the dykes of the North Sea coast with a view over the Wadden Sea, gaze over the cliff lines of the Baltic Sea or cycle round idyllic lakes.

Seaside tee off
From blooming rapeseed fields in the middle of an enchanting lake landscape to direct views of the North Sea and Baltic Sea – golfing in the holiday land between the seas is nature at its purest! There are more than 60 courses where you can tee off.

Sailing on the North and Baltic Seas
With close to 300 sports boat harbours on the North and Baltic coasts, its rivers, the Greater Plon Lake and Ratzeburg Lake, the holiday land between the seas is considered a real paradise for water sport enthusiasts.

Experience the Wadden Sea National Park – first German World Natural Heritage
Since June 2009 the UNESCO has registered the Netherlands and the German Wadden Sea as World Natural Heritage. In Schleswig-Holstein tourists can experience this unique landscape in frequency of the tides on mudflats, hiking tours, or during excursions to islands and holms. With this nomination the Wadden Sea can be compared to the Grand Canyon or the Great Barrier Reef.

Towns, Cities and Culture

Experience Culture

Hanseatic City of Lübeck
Lübeck, a city often referred to as the “Queen of Hanse”. World famous are the medieval Holstentor (Holsten Gate), the Buddenbrook House, the historic Old Town – declared a World Heritage Site by UNESCO and Lübeck Marzipan by Niederegger.

Each year, on 21 February, the Frisians come together for one of the most important folk festivals in the north. The “Biikebrennen”, the great bonfire, used to be a way of bidding farewell to the whale catchers before they set off the next day, Saint Peter’s Day. In addition, however, the roaring flames have always been held to drive out evil winter spirits.

Musical bliss
Whether you see a famous wind ensemble in a barn, an accomplished string quartet in a minster, or a maestro pianist in a stately home, you’re bound to enjoy the unique atmosphere of the Schleswig-Holstein Music Festival.

Schleswig and the vikings
Situated at the end of the Baltic Sea fjord Schlei, the city of Schleswig has been one of the North’s most important trading places since Viking times. In the museum of the Viking Settlement Haithabu, you can immerse yourself for several hours in the world of the Norsemen, who engaged in crafts and trade here 1,000 years ago.

Get more cultural tipps on our website

Social Commitment / Green Travel

Sustainability in Schleswig-Holstein

All over the country there are many successful projects in terms of sustainability. A few examples:
The FEINHEIMISCH - Genuss aus Schleswig-Holstein e. V. association whose actions have been orientating for years according to regionality and conservation of resources.
The Schlei Baltic Sea region ia a very sustainable one; it is the first certified sustainable destination in Schleswig-Holstein (since 2018 according to TourCert).
Föhr Tourism GmbH with its Föhr network initiative "Plasticfree becomes trend" stands up for plasticfree alternatives in many areas of everyday life, e.g. in retail, fishing industry, tourism, science or nature conservation.

Barrier-free Travel

Many places and institutions in Schleswig-Holstein have been offering barrier-free products and expand them or convert them correspondingly.
To be able to support tourists in their travel or excursion preparations, Schleswig-Holstein has joined the scheme "Reisen für Alle" ("Travel for everyone").

This country-wide standardised scheme was developed over several years in collaboration and coordination with numerous relevant associations as well as tourist associations, regional marketing organisations and other stakeholders as part of the project "Reisen für Alle", which is supported by the Ministry of Economics and Technology (BMWi).



Tourismus-Agentur Schleswig-Holstein GmbH

Wall 55,
24103 Kiel

Tel.: +49 431 – 600 58 3
Fax: +49 431 – 600 58 44