Representing Germany’s No. 1 Cultural Destination

"Saxony is the most popular destination for culture-loving tourists. Since the year 1999, the Tourism Marketing Company of Saxony aka Saxony Tourism, a private company with shareholders from the tourism business, has promoted Saxony on behalf of the Saxon government.

The key topics are art and culture, city tourism, family holidays, vitality & wellness und active holidays. Correspondingly, holiday offers can be booked through Saxony Tourism’s own reservation and booking system, at various German tour operators and online. Saxony Tourism is a fully qualified inbound tour operator and offers cemprehensive services to tour operators, agents and the media.

Right from the beginning, foreign markets have played a major role for Saxony Tourism. The numbers of tourists from certain key markets have been multiplied. Today, Saxony Tourism shows its presence at about 30 annual trade fairs, workshops and presentations abroad. In two of the most important markets, the United States and the Netherlands, Saxony Tourism maintains representative offices.

Group offers

Saxony is a very popular destination for group travel. While you stay with your group in Dresden or Leipzig, Saxony’s two large cities, you may want to explore more of Saxony. Thus, we have decided to offer you day trips from Dresden and/or Leipzig for 20 people and above based on clearly defined themes. We can also arrange for your group’s accommodation and meals. By combing our day trips, you will be able to plan your group tour of Saxony according to your schedule and budget. Feel free to approach us if you need any assistance in the planning process already and otherwise just present us with your itinerary and leave it to us to book your trip.

Art and Culture from past to present
Welcome to the most multifarious state in Germany – Saxony.
Saxony – the State of the Arts-, is famous for it’s centuries of old traditions, great history and modernity. Visitors from all over the world appreciate the exquisite art and culture which they can discover and experience here. The Semper Opera in Dresden, the Gewandhaus in Leipzig and the Opera in Chemnitz are known to everyone, and in addition there is a great number of castles and palaces, museums, festivals and exhibitions.

But in Saxony the crafts are also a form of art, e.g. in the southern corner of Saxony, in the region Vogtland. Since 1677, virtuosos all over the world have been playing on string and wind instruments hand-made to perfection in the so called “music corner” of Saxony.

Every year in the Christmas season, everyone gets into touch with the wooden handicrafts from the Ore Mountains (Erzgebirge), which, as "Ore Mountains Mining Region", is a UNESCO World Heritage Site. For there is no other place in the world where so many Christmas products are made as in this region.

Plauen is known for a particularly filigree treasure – Plauen lace. And the thousand-year-old town of Meissen had a reputation for the manufacture of “White Gold”, the Meissener Porcelain, for more than 300 years. In the demonstration workshops of the Meissen Manufactory you can watch the valuable pieces being made. In addition, the people in this region know how to make delicious wines and sparkling wines. And in the small town of Glashütte in the Ore Mountains they still make famous branded precision watches, like “Glashütte Original” and “Lange & Söhne”.

City Tours

  • City tours
  • Study tours
  • Cultural tours
  • Active holidays
  • Family and youth holidays
  • Health holidays
  • Travel for people with special needs
  • Reformation tours


Few business tourism destinations can offer visitors such excellent combinations of unique conference locations, fantastic incentive services whatever the weather and season, world class art and culture, magnificent landscapes and well-developed infrastructure. Saxony in South Eastern Germany stands out as a rapidly growing economic and research region, where science and art, tradition and innovation form a unique symbiosis – the ideal environment for a vibrant, unusual and inspiring conference and congress industry.

There are many reasons why you should choose Saxony as an MICE destination.
These are the most important reasons:

  • Varied and convenient locations, from conference hotels, unique historical rooms to congress centers with state-of-the-art infrastructure and technical equipment
  • Sufficient bed capacity in hotels of all categories and price classes
  • Well developed transport infrastructure with two international airports and an excellent network of railways
  • Excellent value for money in hotels, catering and in other service industries
  • Unique cultural amenities for planning top quality recreational programs in both large and small cities
  • Also a wide range of excursion and incentive options
  • Significant and successful tradition as a dynamically growing industrial, commercial, trade fair and scientific location
  • Professional, competent and comprehensive service from experienced local industry partners for customized organization of conferences, congresses and recreational programs and incentives

Traditional spa and vacation resorts like Bad Schandau on the Elbe river, Bad Brambach and Bad Elster in the Vogtland spa triangle, Kurort Oberwiesenthal, the highest city in Germany or Bad Düben in the Saxon Castle and Health Region all provide excellent conditions for a relaxing vacation. In the spa town Bad Elster, visitors can relax in one of the oldest moor spas in Germany, while Bad Brambach is known worldwide as the strongest source of radon.

Saxony offers a wide range of options for biking tourists – whether they prefer city bikes, racing bikes or mountain bikes: There are well established routes throughout the “worldly state”, surrounded by natural landscapes, idyllic sites, attractions and a wide range of leisure activities. For example, the bike route along the river Elbe is one of Germany’s most popular bike routes.

The Elbe Sandstone Mountains, also known as Saxon Switzerland, are a paradise for hikers, nature lovers and climbing fans – with 14,000 climbing routes and 1,100 free-standing peaks, from simple climbs to extreme degrees of difficulty. Saxony’s rivers, the dammed reservoirs, lakes and ponds are ideal venues for water sports. Even winter sports are available in Saxony: The Ore Mountains have been a popular winter sports destination with excellent snow conditions for over 100 years.

Saxony is one of the leading German states when it comes to holiday offers for handicapped people. At the moment there are over 350 cultural and recreational facilities and offers for blind-, visually impaired-and hearing- impaired people and wheelchair users in Saxony. The focus is on experiencing art and culture. More than 100 recommended hotels, hostels, holiday apartments and camping sites are available for handicapped people. Six special tour operators are taking care of your interests, requests and needs.

Kontakt & Ansprechpartner


Tourism Marketing Company of Saxony

Bautzner Straße 45–47
01099 Dresden

Phone +49 351 49170-0
Fax +49 351 4969306

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